In the ever-evolving landscape of global health foods, few traditional snacks have made as remarkable a leap into the international market as Makhana. Also known as fox nuts or lotus seeds, Makhana is emerging as a superfood that’s gaining popularity across health-conscious communities worldwide.
What is Makhana?
Makhana comes from the seeds of the Euryale ferox plant, commonly grown in the ponds and wetlands of India, particularly in the state of Bihar. Traditionally used in Indian cuisine and Ayurveda, these small, white, puffed seeds are now finding their place on supermarket shelves from New York to Tokyo.
Why is Makhana Becoming Popular Globally?
The shift towards plant-based, gluten-free, and low-calorie snacks has opened up new opportunities for products like Makhana. Here’s what makes it stand out:
- Nutrient-Rich: High in protein, fiber, and essential minerals like magnesium, potassium, and calcium.
- Low in Calories: An ideal guilt-free snack for those seeking to manage weight without compromising on taste.
- Gluten-Free & Vegan: Suitable for a wide range of dietary preferences.
- Versatile: Consumed roasted, flavored, or even used in desserts and curries.
Global Market Trends
The global health snack market has been experiencing steady growth, with consumers increasingly shifting towards nutritious, clean-label, and functional foods. According to market studies, the global Makhana market is expected to grow significantly over the next five years, driven by demand from countries like the USA, UK, UAE, Australia, and Canada.
Makhana is being introduced in innovative forms — from roasted and spiced variants to chocolate-coated and trail mix blends, making it appealing to modern consumers.
Government Support & Industry Growth
Recognising its potential, the Government of India has been instrumental in supporting the Makhana industry through several progressive initiatives:
- Formation of the Makhana Board: Announced in the recent Union Budget, this dedicated board aims to streamline production, ensure standardised quality control, and enhance branding and export opportunities. These efforts are expected to significantly boost production and improve incomes for farmers while strengthening India’s dominance in the global market.
- ODOP (One District One Product) Scheme: Makhana has been identified as a priority product for Bihar, the largest Makhana-producing state. Under this scheme, the government is offering financial assistance, infrastructure development, and skill training programmes to enhance production and market reach.
- APEDA’s Export Promotion: The Agricultural and Processed Food Products Export Development Authority (APEDA) has played a vital role in promoting Makhana exports by organising international trade fairs, facilitating buyer-seller meets, and supporting certifications like organic, fair trade, and other global standards.
- National Horticulture Mission (NHM): NHM supports Makhana cultivation by providing subsidies for high-quality seeds, fertilisers, and modern irrigation infrastructure, helping farmers improve both yield and quality.
- Financial Assistance from NABARD: The National Bank for Agriculture and Rural Development (NABARD) offers financial aid to farmers and entrepreneurs for setting up processing units, packaging facilities, and storage infrastructure. This helps reduce post-harvest losses, ensures consistent product quality, and improves market readiness.
Opportunities for Indian Exporters
As the demand rises, Indian exporters have a unique opportunity to position Makhana as a premium health snack in international markets. Key areas of focus could include:
- Branding & Packaging: Premium, eco-friendly packaging with clear nutritional benefits.
- Certifications: Obtaining FDA, Organic, and Halal certifications to enter regulated markets.
- Market Positioning: Promoting Makhana as a superfood snack alternative to popcorn, chips, and nuts.
- Value-Added Products: Developing flavored, organic, or protein-enriched variants to cater to niche segments.
Final Thoughts
The growing awareness around wellness and healthy eating habits worldwide has created the perfect platform for Makhana to shine. With strategic branding, quality assurance, and market-focused innovation, Indian exporters can successfully tap into this rising global trend.
At Global Fortune, we are committed to helping Indian brands explore and expand in international markets. If you’re an exporter or entrepreneur looking to explore global opportunities for Makhana or other health foods, connect with us — and let’s build your global business journey together.
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